Articles, Release Notice

Horror and Genre Novels Back in Vogue With COVID-19 Restrictions

FOR IMMEDIATE RELEASE:

Studies have shown consumers around the globe are spending more time reading as COVID-19 restrictions resulted in a “homebody economy” of stay-at-home activities from reading, to streaming, to cooking, crafting, and more. Open Road Integrated Media (OR/M), through its technology platform, data science, and one-to-one relationship with millions of readers via its sites and newsletters, developed a Top 50 title list based on its data and consumer preferences. The list comprised a broad spectrum—bestsellers from Elena Ferrante and Donna Leon; classics by Octavia Butler and James Herriot; media tie-ins from Walter Tevis and Gordon Prange; and many more titles that found new audiences through OR/M’s marketing engine.

“So often these classic gems remain undermarketed and undiscoverable,” said OR/M’s Chief Marketing Officer Mary McAveney, “because of our discovery platform thousands of books are now finding or re-finding their audience.”

Below is the complete list with author links:

1.  The Queen’s GambitTevis, Walter
2.  Trace Elements (A Commissario Guido Brunetti Mystery Book 29)Leon, Donna
3.  My Brilliant Friend (Neapolitan Novels Book 1)Ferrante, Elena
4.  Eddie’s Boy: A Novel (The Butcher’s Boy Novels Book 4)Perry, Thomas
5.  Parable of the SowerButler, Octavia E.
6.  The Rise and Fall of the Third ReichShirer, William L.
7.  Those Who Leave and Those Who Stay (Neapolitan Novels Book 3)Ferrante, Elena
8.  The Neapolitan Novels Boxed SetFerrante, Elena
9.  The Story of a New Name (Neapolitan Novels Book 2)Ferrante, Elena
10.  The Story of the Lost Child (Neapolitan Novels Book 4)Ferrante, Elena
11.  A Small Town: A Novel of CrimePerry, Thomas
12.  Running on Empty: Overcome Your Childhood Emotional NeglectWebb, Jonice
13.  Upstairs at the White House: My Life with the First LadiesWest, J. B.
14.  Parable of the TalentsButler, Octavia E.
15.  Still Life (Karen Pirie Books Book 6)McDermid, Val
16.  Death at La Fenice (Commissario Brunetti Book 1)Leon, Donna
17.  Lilith’s Brood: The Complete Xenogenesis Trilogy (The Xenogenesis Trilogy)Butler, Octavia E.
18.  Business Adventures: Twelve Classic Tales from the World of Wall StreetBrooks, John
19.  Keto Meal Prep by FlavCity: 125+ Low Carb Recipes That Actually Taste GoodParrish, Bobby
20.  All Creatures Great and SmallHerriot, James
21.  Unto Us a Son Is Given (A Commissario Guido Brunetti Mystery Book 28)Leon, Donna
22.  The Corfu Trilogy: My Family and Other Animals; Birds, Beasts and Relatives; and The Garden of the GodsDurrell, Gerald
23.  Clean Hands: A NovelHoffman, Patrick
24.  Death in a Strange Country (Commissario Brunetti Book 2)Leon, Donna
25.  West from Appomattox: The Reconstruction of America after the Civil WarCox Richardson, Heather
26.  The Color PurpleWalker, Alice
27.  The Millionaire Next Door (Millionaire Set Book 2)Danko, William D.
28.  Bury My Heart at Wounded Knee: An Indian History of the American WestBrown, Dee
29.  Freedom Is a Constant Struggle: Ferguson, Palestine, and the Foundations of a MovementDavis, Angela Y.
30.  100 Years of the Best American Short Stories (The Best American Series)Moore, Lorrie
31.  The Rebels (The Kent Family Chronicles Book 2)Jakes, John
32.  House Privilege (The Joe DeMarco Thrillers Book 14)Lawson, Mike
33.  The Bastard (The Kent Family Chronicles Book 1)Jakes, John
34.  Fatal Invention: How Science, Politics, and Big Business Re-create Race in the Twenty-First CenturyRoberts, Dorothy
35.  I Am LegendMatheson, Richard
36.  The Keepers of the HouseGrau, Shirley Ann
37.  The Elegance of the HedgehogBarbery, Muriel
38.  All Things Wise and Wonderful (All Creatures Great and Small Book 3)Herriot, James
39.  My Family and Other Animals (The Corfu Trilogy Book 1)Durrell, Gerald
40.  Swan SongMcCammon, Robert R.
41.  Bitter Blood: A True Story of Southern Family Pride, Madness, and Multiple MurderBledsoe, Jerry
42.  The Seekers (The Kent Family Chronicles Book 3)Jakes, John
43.  Dressed for Death (Commissario Brunetti Book 3)Leon, Donna
44.  A Noble Radiance (Commissario Brunetti Book 7)Leon, Donna
45.  Seed to Harvest: The Complete Patternist Series (The Patternist Series)Butler, Octavia E.
46.  The Furies (The Kent Family Chronicles Book 4)Jakes, John
47.  The Forever War (The Forever War Series Book 1)Haldeman, Joe
48.  Rendezvous with RamaClarke, Arthur C.
49.  The Temptation of Forgiveness (Commissario Brunetti Book 27)Leon, Donna
50.  The Lord God Made Them All (All Creatures Great and Small Book 4)Herriot, James

About OR/M

OR/M is a powerful, tech and data driven, Marketing-as-a-Service (MaaS) business.  Using state of the art, proprietary tech/data analytics OR/M’s team performs critical services for 60+ clients, improving discoverability of their products with highly scalable solutions. These long-term deals provide extraordinary growth for our partners and allow us to enhance a small piece of the $26 billion-dollar industry. The Open Road brands include Early Bird Books, a daily eBook deals newsletter and website; The Lineup, for fans of true crime, horror, the mysterious, and the paranormal; The Portalist, for fans of science fiction, fantasy; Murder & Mayhem, for fans of mystery and thriller; The Archive, for fans of history and non-fiction; and A Love So True, for fans of romance; and Open Road Media, a global eBook publisher.

Leave a Reply

Your email address will not be published. Required fields are marked *

shares